Cash Is King: Smart Deals to Boost Your Business Cash Flow Today

Most entrepreneurs agree that Cash is lifeblood of businesses. But are we making deals that keep it flowing strong in our business? In Nigeria's dynamic market, where clients range from individuals, corporates to governments, stakeholders like customers, employees, and vendors can make or break your business. Customers are key—especially in service-based businesses like consultancies. Always secure and deliberately design your contracts to maximize your cash flows.

Deal types and cash impact

Here's a breakdown of common deal types for service providers and their cash impact:

• Fixed + Variable: Balances upside with protection—ensure clauses safeguard your minimum fee.
• Variable Contract (Typically Backend): Risky but rewarding; great for high-success scenarios. Examples include % of capital raised or cost savings.
• Blended Fixed Contract (Part Upfront, Part Backend): Most common; aim for at least 50% upfront with clear milestones to optimize flows.
• Fixed Contract with Full Upfront Payment: Excellent for cash flows; ideal when your reputation and demand are high.
• Fixed Contract with Full Backend Payment: Weak cash flows; common with powerful clients like government or big corps. Avoid this contract type if possible, but okay for high-value, reliable deals. •

Best practices to improve business cashflow

Additionally, here are some best practices you can adopt to boost your business:

• Leverage Tech: Automate invoicing, track expenses, manage debtors, and gain data insights for better decisions.
• Exceed Expectations: Deliver wow-factor service for repeat business and referrals—track satisfaction via quick surveys.
• Prioritize Upfront Payments: A Naira today beats one tomorrow; offer small discounts for early pay.
• Always Contract: If it's not written, it didn't happen—include payment terms to avoid disputes.
• Select Customers Wisely: Target those with strong fit, purchasing power, and payment history.

What's your favourite cash-boosting practice?